Keeping a business running and escalating profits is a tough task in this competitive business environment and as an active cog of the business machine, I am sure you have often wondered how to promote your business online? Advertising has always been a cost induced phenomena. However with the growth of mobile applications and hordes of social networking sites online, the cost factor has diminished to a considerable extent. If you have a business worth talking about, reach out to the present generation in a manner they would appreciate and too at a minimal expense. Marketing on the internet is a rage these days. If you are not there, you are nowhere. Social media Optimization (SMO) is the technique which entities utilize these days to be everywhere on the internet.

SMO techniques includes creating shareable content in order to increase link-ability, making tagging and bookmarking easy so that content can be shared effortlessly , rewarding engagements or conversions and proactively sharing content in order to increase traffic to a particular website. Effective SMO practice can help in viral marketing, online reputation management, brand building and much more.