Gone are the days when people depended on the conventional means of print or visual media to market their brand, the newest way of making your presence felt in the business arena is through the social media. With the upsurge in the number of people active on the internet and social networking sites, it is imperative for businesses to be there right now in order to bank on this huge market base. Big businesses have already explored this option to their benefits by creating a separate department for online marketing or investing money in advertising on the social media. However, small businessmen do not need to fret. They can utilize the social media marketing (SMM) route to increase their customer base, improve their brand value and achieve global presence through the Worldwide Web at a nominal cost.
SMM involves utilizing the available social media and networking websites and application to conduct various activities such as creating and maintaining brand awareness, increasing traffic to a website, enhancing customer engagement as well as increasing visibility and consumer interaction. This is achieved with the help of tools such as Consumer’s online brand related activities (COBRA), electronic word of mouth(eWOM) etc.