Every business entity, large or small, intends to grow and excel in this competitive environment. For that to happen, it has to continuously invest in business development which involves devising new plans, strategy and analyzing avenues that could be profitable. Business development is the tactical examination of the growth potential of an entity and tapping of the opportunities that appear viable. Businesses have now realized the importance of this wing of management and are heavily investing in its exploitation by either hiring skilled executives or training existing employees to perform this task efficiently. The job profile of such executives sometimes overlap with what we traditionally know as ‘Marketing’ as this involves a lot of similar activities and customer interaction. This is also an elite service provided by a few organizations that progressively cater to this niche requirement.